number of recipients

frequency

up to 250

monthly

up to 500

monthly

up to 1000

monthly

up to 250

weekly

up to 500

weekly

up to 1000

weekly

Email Newsletter Consulting Services

An email newsletter— or e-newsletter— is one of the most inexpensive and effective ways to communicate with your customers and prospects in a friendly, professional way. Your email newsletter — if it's done right — can be one of the most powerful marketing tools in your marketing arsenal!

See our email newsletter consulting services below, and don't hesitate to contact us with any questions.

Email Newsletter Conception and Development

UWinMedia will help you develop a plan and set up an email newsletter that helps nurture ongoing relationships with clients and drive leads from new customers. We work with you closely, one-on-one, to understand your business and your customers so we can tailor an email newsletter that exceeds their expectations.

Conception and development includes:

Audience profile - The first step is to determine your target audience. Who are they? What motivates them? What action do you want them to take and what perception do you want to give them?

With an email newsletter you can:

• Promote your business and reinforce your brand
• Lend credibility to your business and establish trust with your customers
• Stay in touch with your customers and prospects
• Capture email addresses of prospective future customers

Concept development – Next, we look at what kind of articles will appeal to your target audience. We decide how many articles each newsletter issue should contain, and if you should include guest authors. We’ll determine how often you should publish, what to name the newsletter, and lay out a plan for the next 12 issues.

Article writing – We’ll help create content for your issue.

Website integration & search engine optimization – We’ll provide code to allow people to subscribe directly from your website.

Email newsletter design and development – Should your newsletter include the complete text of the article, or just have summaries with links to read compete articles on your website? We’ll weigh the pros and cons of the different approaches. We’ll design and create a custom format that complements the look of your website and includes appropriate links to areas within it.

List building – We’ll discuss how to get email addresses on your list, as well as how to comply with the CAN-SPAM act.

List management account setup – We’ll set you up with an account and upload any customer email addresses you already have.

Email Newsletter Management

You got your first issue out, now what? We’ll help you adhere to your 12-month plan by editing your content, getting it set up in the template, and delivering it reliably and dependably, month after month.

Email Newsletter Content Creation

It’s tough to find the time to write a new article ever month. We can help ghostwrite articles that appeal to your audience and help position you as an expert in your field.